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FRENCH QUARTER VISIONThe French Quarter vision has been shaped by Devine Limited after extensive research, planning and design. The French Quarter includes an agreement with IHG for an InterContinental* Hotel which will complement the development. The marketing and sales success of the apartments at French Quarter is predicated on five key success drivers:
Alice Street is Brisbane’s equivalent of Macquarie Street in Sydney and Clarendon Street in Melbourne. Alice Street has long been recognised as Brisbane’s best apartment address with the presence of The Parliament of Queensland, The Queensland Club, Quay West and The Grosvenor. Buildings on Alice Street overlook the city’s Botanical Gardens and the Brisbane River with high level views as far as the Border Ranges, Moreton Bay and the Glasshouse Mountains. Albert Street is the principal pedestrian link between the gardens and the Queen Street Mall. This active pedestrian friendly street is well patronised for its many cafés and retail shops. The site demands a modern “cutting edge” architectural design. Given its site location and form, it will be the defining modern building landmark of 21st century Brisbane. This recognition will continually underwrite the site’s ongoing value. The French Quarter residential towers will be sustained by a broad mix of 4 and 5 star high quality apartments across the intended two buildings. The Carrington parcel with the 5 star hotel on the lower levels and a great outlook over the gardens and river would incorporate the highest quality luxury apartments. The Camelot parcel would feature smaller luxury one and two bedroom apartments. The Parisian style retail environment along Albert Street not only gives the development its name but provides outstanding retail amenity for the benefit of residents, the local office workforce and the many other visitors from around Brisbane and elsewhere. This quaint and active eating and retail enclave, modelled on a Paris café neighbourhood, will become recognised as a place to regularly frequent. It will have a select number of Parisian style specialty shops, most likely based around food. The French Quarter ground plane will be the “heart beat” of the development and provide the cultural experience to live in and The presence of the InterContinental Hotel complements the development. The five star hotel assists with providing amenity for visitors and residents to frequent as well as providing residents with world standard hotel services and facilities that add to their quality of life by living in the development. The world wide trend of mixing highly regarded branded hotels with high quality apartment residences in the same building has created high demand and resulted in premium pricing being achieved for the apartments in these developments. The InterContinental Hotel at The French Quarter will add value, amenity and prestige to all apartments in the development. These five unique success drivers have never been provided together in any apartment project in Australia previously. They each contribute to the success of the project but as a whole they provide a marketing edge that is difficult to see being surpassed anywhere in Australia in the near future. |